What We Do


Doing business better in Murrindindi

Murrindindi Inc is a collaboration of Murrindindi Shire Business and Tourism Associations and Chambers of Commerce. Incorporated in February 2014, Murrindindi Inc is the coalition of Alexandra Traders and Tourism Association, Marysville Triangle Business and Tourism, Alexandra Events Corporation Ltd, Kinglake Ranges Business Network, Murrindindi Food and Wine and Y Water Discovery Centre.

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What we do

Murrindindi Inc. exists to provide innovative, inclusive support to local business and tourism associations and to facilitate successful strategic planning and marketing, skills training and workforce development, delivery of local business resources and strong, sustainable economic growth for the businesses and communities of the Murrindindi Shire.

The core values of Murrindindi Inc are:

  • Leading by experience and example
  • Working honestly, openly and transparently
  • Respecting different views, opinions and perspectives
  • Being accountable, inclusive and ‘future-focused’
  • Acting with integrity and communicating well
  • Maintaining strong, effective governance
  • Promoting local business and tourism associations
  • Advocating for the businesses and communities of Murrindindi Shire


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